No matter what business you’re in, things aren’t as stable as they used to be. In the past, if you had a good product you could rely on word of mouth.
Today, there are over 40,000 google searches every second. With that in mind, companies need to develop a strong online presence by staying on top of the latest digital marketing trends.
In the world of online marketing, that can be tough. Is it possible to tell what’s a fad and what can take your business to the next level? We think so.
In fact, we’ve built this list to help you get ahead of the curb. So in the years ahead, stay on top of these seven things.
Top Digital Marketing Trends
The Guardian recently called video content “the future of content marketing.” While this can seem a bit hyperbolic, there is truth behind it.
In fact, it doesn’t do video marketing service to put it in a list of digital marketing trends. Because it’s more than a trend: it may be the biggest revolution in online content.
Seven in ten people have viewed brands more positively just from watching a video advertisement. This is an incredible return on investment for a relatively easy form of advertising.
If you aren’t taking advantage of video, it’s likely that you’re missing out on the primary way to make your digital marketing strategy work. You should be devoting a lot of your resources to video
You should be devoting a lot of your resources to video marketing because a failure to do so could result in serious problems for your bottom line.
Using Chatbots On Your Site
It’s important to have an open line of communication with your customers and prospects. Even if you have the great SEO skills to get somebody on your website, it isn’t enough.
You need to keep them there. If somebody is confused about what to do next, they might not want to wait for a response to an e-mail or phone call.
They want immediate communication that leaves them feeling heard. The best way to do this is by including a chatbot in your web design.
With a chatbot, you can keep visitors to your site interested and give them immediate communication with your staff. You brought them in with a great content calendar, and now it’s your responsibility to keep them there.
Using Social Messaging For Corporate Communication
Social media is one of the most important digital marketing trends of today. In fact, it’s likely to shape the future of marketing for a long time to come.
One of the most important parts of social media is messaging software. Particularly on Facebook, a social media page is a place to both post information and send it to others.
A lot of people don’t like e-mailing companies. It’s too slow and can make them feel less than valued as a customer.
Similarly, millennials in particular like social media’s convenience. If somebody is trying to reach out to you, one of the best things to do is respond to a Facebook message.
This is an effective extension of your social media presence. Think of it as the off-site version of a chatbot: while there are obviously some differences between the two, they’re both there to create a quick and nearly instant way for your customers to get in touch with you.
Content For A Diverse Set Of Buyers
In the past, advertisers would think of one type of person. That type was a product’s target audience, and while other people could buy a product, this is the persona product was marketed to.
Times have changed. Today, you can only succeed by creating high-quality content for a diverse set of potential buyers.
You have a number of different customers. Many of them are out there waiting. For your content creation strategy, look into exactly what they want and market to them.
Native Advertising Still Works
A lot of people think native advertising is dead. But, in fact, it remains one of the most effective digital marketing strategies out there.
There are some rules to doing it properly, however. For one, our thoughts around what a native advertisement is needed to change.
A lot of people think they can hide an advertisement on a website. This is not effective. In fact, it’s a way to make potential customer furious.
A better term is “sponsored content.” Particularly when it comes to entertainment and comedy sites, a lot of customers will be grateful to your brand for giving them articles and videos they enjoy.
Use native advertising. But use it properly.
Personalized User Experience
Customers like to be reached out to as individuals. A lot of people think this is hard to do, but a personalized user experience is a great idea for anybody who wants to stay on top of digital marketing trends.
It’s easy to track a customer’s behavior on your website. You can tie that behavior to an e-mail address and remind them to purchase more content on your website.
Another thing to do is use location data. Your website should match what’s going on in a particular customer’s point of origin. In both cases, you’re likely to have more interested people on your site.
Nothing Beats A Good Product
You can follow all of the digital marketing trends. But if your product isn’t good, they won’t be very helpful.
People are drawn in by good marketing. But if they buy what you’re selling and it isn’t good, you’ll never have a customer again. And with the rise of online reviews, the loss of one customer is the loss of many.
Have a good marketing strategy. But don’t think that’s all there is.
Beat The Digital Marketing Trends
We’re digital marketing pros. Our priority is helping you beat the trends and sell your product.
We do this by staying on top of trends and delivering high-quality results. In everything from SEO to web design, we can help you get your message out there.
DOn’t chase trends you can’t deliver on. Contact us and make the money you need.