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Marketers ruin everything. Why? Because they\u2019re the first ones to try, test, bend, play and ultimately discard a new strategy or tool. They seem to demonstrate a distinct case of \u201cshiny object syndrome\u201d. And the whole, \u201cYou break it, you buy it\u201d thing doesn\u2019t seem to apply to them. In fact, B2B content marketing is […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>
When someone learns about a new company or service they’re interested in, what’s the first thing you do to find more information. They Google it. And guess what they’ll inevitably find in those Google search results? Yup. The Google reviews for the business in question. The good, the bad, and the downright ugly–right out there […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>
Every businessperson knows how important marketing is to the success of their company. Whether your startup is still a team of one or you’re a serial entrepreneur with a full scale marketing team on your staff, digital marketing is one of those skillsets where it really pays to stay current and informed. A good way […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>
There are currently 75.4 million Millennials in the U.S.\u00a0 They spend more than $65 billion each year and have an annual buying power of power of $200 billion, which makes them one of the most influential markets. As a result, marketing to Millennials is at the top of every business’s priorities.\u00a0 But what sets Millennials […]<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>